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Big Brands Get Behind Major Leagues

Three of the four major sports in North America have been able to breathe a collective sigh of relief after retaining the support of most of their advertisers. The return of the NBA, NHL and MLB was a step into the unknown after an enforced absence, leaving each organisation wary of what the future may […]

La Liga Leading the Pack in Digital & Technology Innovations

La Liga’s business intelligence and analytics department has played a vital role in helping top-flight football in Spain remain at the forefront of the sport in Europe. President Javier Tebas made technological innovations a key component of his strategic plan for La Liga when he was first appointed back in 2013. The league has invested […]

NHL Boosts Digital Offering for Stanley Cup

The National Hockey League (NHL) has a new look for the expanded 24-team Stanley Cup play-offs which started over the weekend. The games, which are being played behind closed doors in Canada, feature brand new camera angles and other broadcast enhancements to take the viewing experience to another level. Toronto’s Scotiabank Arena and Rogers Place […]

eSports: Brands Stay on the Gravy Train

The eSports industry has been on an upward curve for some time now, and that trend looks set to continue for the foreseeable future. According to a new study by marketing intelligence service WARC, global advertising spend on eSports is expected to rise to $844 million in 2020. That represents a year-on-year increase of almost […]

Motor Racing in the Midst of ‘Virtual’ Broadcast Boom

Motor racing fans are hugely passionate about the sport and the recent suspension of live action has done little to dampen their enthusiasm. With the 2020 Formula 1 season delayed until July 5, petrol heads could have been forgiven for turning their attentions to other activities. However, that hasn’t been the case, with Formula 1’s […]

How Live Streaming is Changing US Sport

Live streaming has become an integral part of the sports industry, with shifting consumer habits driving significant changes in the way that people consume content. It was once the case where just a handful of broadcasters screened live sport, but fans now have a seemingly limitless number of ways they can follow the action. Companies […]

How UK Ice Hockey can Learn from Swedish Streaming Deal

Formed in 2003 following the collapse of the Ice Hockey Superleague, the Elite Ice Hockey League (EIHL) has established itself as the top level of the sport in the United Kingdom. However, the competition regularly attracts criticism from within UK ice hockey, particularly with regards to its failure to adequately showcase itself. Often overlooked by […]

AI Robots vs Journalists: Threat or Opportunity?

In an age where modern technology impacts most aspects of daily life, it is fair to say that many people remain suspicious of its power. Artificial intelligence (AI) is amongst the elements that arouse the most significant suspicion, particularly with regards to how news is disseminated. A recent Press Gazette poll highlights that point perfectly, […]

Serie A and beIN SPORTS Reach Agreement to End Blackout

Serie A has been forced to accept a huge reduction in its bumper three-year deal with Qatar-based broadcaster beIN SPORTS. The company recently suspended coverage across the territories in which it holds the broadcast rights due to the failure of Serie A bosses to tackle piracy effectively. beIN SPORTS has been impacted heavily by the […]