Brands Continue to Ride the Football Bandwagon

Football continues to be the ‘go-to’ sport for global brands who want to advertise their goods and services to a broader audience. According to a report by media outlet SportsPro, nine of the top 10 most marketed brands in sport have a strong presence within football. The study assessed sponsorship value by tracking the social […]

Read More

Big Brands Get Behind Major Leagues

Three of the four major sports in North America have been able to breathe a collective sigh of relief after retaining the support of most of their advertisers. The return of the NBA, NHL and MLB was a step into the unknown after an enforced absence, leaving each organisation wary of what the future may […]

Read More