Brands Continue to Ride the Football Bandwagon

Football continues to be the ‘go-to’ sport for global brands who want to advertise their goods and services to a broader audience. According to a report by media outlet SportsPro, nine of the top 10 most marketed brands in sport have a strong presence within football. The study assessed sponsorship value by tracking the social […]

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Project Big Picture: The Devil is in the Detail

The news that ‘Project Big Picture’ has been scrapped is undoubtedly music to the ears of anyone with the best interests of English football at heart. This shameful Premier League power-grab led by Liverpool and Manchester United highlighted the underhanded nature of the owners of those clubs. Aided and abetted by EFL chairman Rick Parry, […]

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Project Big Picture: The Good, The Bad & The Ugly

The news that English football may be in for the biggest shake-up since the launch of the Premier League has caused an inevitable meltdown across various platforms. ‘Project Big Picture’ proposes numerous changes to the sport in England, including a reduction from 20 to 18 teams in the Premier League. Other key points include: Scrapping […]

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No End in Sight to the Newcastle United Takeover Saga

Newcastle United fans could be forgiven for feeling sceptical about the latest development in the long-running takeover saga. Singaporean-backed firm Bellagraph Nova say they are still pursuing a deal for the club, despite there being more questions than answers regarding their set-up. One of the company’s co-founders, Evangeline Shen, told the BBC that her team […]

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EFL Clubs to Suffer as Fan Return to Stadiums Put on Hold

The news that the planned return of spectators to sports venues in England from October 1 could be on hold for up to six months is a devastating blow to clubs across the EFL. Fans were due to return to stadiums on a socially distanced basis from the start of next month, with capacities set […]

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The Future of Online Football Streaming

Advancements in technology have completely revolutionised football in the 21st century, particularly with regards to how fans consume media content. That point is especially pertinent where live broadcasts are concerned, with people able to watch matches from across the world via a plethora of different platforms. Streaming services now play an integral role in the […]

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The Rise of Social Media ‘Journalists’ and Fanbases

Social media has transformed the way that supporters engage with football, providing them with the platform to stay engaged with the sport. Fans now have two-way lines of communication between clubs and players, thus helping them to feel more connected than was previously the case. The likes of Facebook, Twitter and Instagram have also changed […]

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Football & the Online Retail Challenge

Football clubs across the country are being urged to rethink their retail models to tackle the unique challenges they currently face. With games set to be played behind closed doors for the foreseeable future, club revenues are being severely impacted in a variety of ways. One issue comes in the form of replica shirt sales, […]

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Football Fandom in the 21st Century

A new report published by the European Club Association (ECA) has challenged the notion that football fans should only support one team. The study, titled ‘Fan of the Future: Defining Modern Football Fandom’, takes an in-depth look at how modern supporters engage with and consume the game. It aims to provide a holistic view of […]

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Big Brands Get Behind Major Leagues

Three of the four major sports in North America have been able to breathe a collective sigh of relief after retaining the support of most of their advertisers. The return of the NBA, NHL and MLB was a step into the unknown after an enforced absence, leaving each organisation wary of what the future may […]

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