Comments on: MyFC - a case study for misleading naive customers http://footballmedia.com/myfc-a-case-study-for-misleading-naive-customers/ Football Business Experts Tue, 02 Dec 2008 19:54:46 +0000 http://wordpress.org/?v=2.6.5 By: Martin http://footballmedia.com/myfc-a-case-study-for-misleading-naive-customers/#comment-277 Martin Mon, 17 Nov 2008 13:16:25 +0000 http://footballmedia.com/?p=29#comment-277 A Fans' owned club only works in the medium or long-term if the fans concerned are already fans of that club. A Fans’ owned club only works in the medium or long-term if the fans concerned are already fans of that club.

]]> By: Will Brooks PR man (spin doctor) http://footballmedia.com/myfc-a-case-study-for-misleading-naive-customers/#comment-190 Will Brooks PR man (spin doctor) Sun, 31 Aug 2008 01:07:07 +0000 http://footballmedia.com/?p=29#comment-190 I would like to state categorically that Will Brooks has not gone on holiday whilst his organisation faces the worst crisis in its short history. That members were not privy to a supposed secret forum which showed that he was really running the show and that his web team have not embarked on a campaign of bannings in an attempt to silence the people who really know what he is up to with hundreds of thousands GBP of other peoples money. He is not currently sipping cocktails on a desert island while the ship goes down leaving his henchmen to face the music. I would like to state categorically that Will Brooks has not gone on holiday whilst his organisation faces the worst crisis in its short history. That members were not privy to a supposed secret forum which showed that he was really running the show and that his web team have not embarked on a campaign of bannings in an attempt to silence the people who really know what he is up to with hundreds of thousands GBP of other peoples money. He is not currently sipping cocktails on a desert island while the ship goes down leaving his henchmen to face the music.

]]> By: BobTheBuilder http://footballmedia.com/myfc-a-case-study-for-misleading-naive-customers/#comment-171 BobTheBuilder Tue, 12 Aug 2008 08:58:30 +0000 http://footballmedia.com/?p=29#comment-171 With all the postive comments in the mainstream press you'd think that MyFC couldn't help but be a great success. And ofcourse it should have been! How many other new business ventures have had so much free publicity. Also. what other businesses have had an army of highly qualified business, marketing, and IT etc professionals offering to work for free. These people, myself included, were given the brush off from day one. Had MyFC been well managed and this early success capitalised on, I beleive a membership of around 100,000 by now wouldn't have been impossible. However, I think the ego driven MyFC Team has just forged ahead, believing they could do no wrong, all the time showing a complete disregard for the membership, who'd got them there in the first place. The whole thing reminds me of lottery winners who go out and buy new cars, boats, TVs etc and then have nothing to show for it a few years later. Like the MyFC Team, they failed to capitalise on what they had won! With all the postive comments in the mainstream press you’d think that MyFC couldn’t help but be a great success. And ofcourse it should have been! How many other new business ventures have had so much free publicity.

Also. what other businesses have had an army of highly qualified business, marketing, and IT etc professionals offering to work for free. These people, myself included, were given the brush off from day one.

Had MyFC been well managed and this early success capitalised on, I beleive a membership of around 100,000 by now wouldn’t have been impossible.

However, I think the ego driven MyFC Team has just forged ahead, believing they could do no wrong, all the time showing a complete disregard for the membership, who’d got them there in the first place.

The whole thing reminds me of lottery winners who go out and buy new cars, boats, TVs etc and then have nothing to show for it a few years later. Like the MyFC Team, they failed to capitalise on what they had won!

]]> By: Free The Gravesend 11 http://footballmedia.com/myfc-a-case-study-for-misleading-naive-customers/#comment-169 Free The Gravesend 11 Mon, 11 Aug 2008 08:29:32 +0000 http://footballmedia.com/?p=29#comment-169 It was never going to happen, not in the way it was sold. That much became obvious really quickly - and instead of admitting that and simply giving everybody their money back, they trundled on, blindly, pretending to give members control, pretending to make good on their promises. Spin and untruths from those in charge, Mr 'Im just a member too' Brooks must be pissing himself laughing at the gullibility of crowds. It was never going to happen, not in the way it was sold. That much became obvious really quickly - and instead of admitting that and simply giving everybody their money back, they trundled on, blindly, pretending to give members control, pretending to make good on their promises. Spin and untruths from those in charge, Mr ‘Im just a member too’ Brooks must be pissing himself laughing at the gullibility of crowds.

]]> By: W.C.Fields http://footballmedia.com/myfc-a-case-study-for-misleading-naive-customers/#comment-168 W.C.Fields Sun, 10 Aug 2008 21:56:00 +0000 http://footballmedia.com/?p=29#comment-168 Weenie, has the club become profitable? All I have seen is the playing budget being increased,(still waiting like everyone else for the long promised Financial Report!)without any increase in income, which in turn increases the debt incurred month to month! Come February, when the renewal numbers will be revealed, will Ebbsfleet in fact become insolvent, allowing one or two people to step in and takeover the club for peanuts? Weenie, has the club become profitable?
All I have seen is the playing budget being increased,(still waiting like everyone else for the long promised Financial Report!)without any increase in income, which in turn increases the debt incurred month to month!
Come February, when the renewal numbers will be revealed, will Ebbsfleet in fact become insolvent, allowing one or two people to step in and takeover the club for peanuts?

]]> By: Will Brooks PR man (spin doctor) http://footballmedia.com/myfc-a-case-study-for-misleading-naive-customers/#comment-166 Will Brooks PR man (spin doctor) Sun, 10 Aug 2008 12:07:32 +0000 http://footballmedia.com/?p=29#comment-166 We have had to resort to banning members who don't agree with us, I mean Will. I mean, he does it democratically you see, we've set up some quasi officials on the Society who basically do what he tells them and they'd better know which side their bread is buttered on. From now on there will be a Zero Tolerance policy on the website. Anyone, new member or old finding out that we don't carry out our original promise of "Own the Club, Pick the Team and complaining about it, especially without offering to do all our admin for us will be put on blacklist and thrown out. Got it? We have had to resort to banning members who don’t agree with us, I mean Will. I mean, he does it democratically you see, we’ve set up some quasi officials on the Society who basically do what he tells them and they’d better know which side their bread is buttered on. From now on there will be a Zero Tolerance policy on the website. Anyone, new member or old finding out that we don’t carry out our original promise of “Own the Club, Pick the Team and complaining about it, especially without offering to do all our admin for us will be put on blacklist and thrown out. Got it?

]]> By: dogday http://footballmedia.com/myfc-a-case-study-for-misleading-naive-customers/#comment-163 dogday Tue, 05 Aug 2008 17:35:43 +0000 http://footballmedia.com/?p=29#comment-163 What a joke. Brooks cannot understand that he has simply replaced the management with another management. The difference being that he couldn't organise a pissup in a brewery. If he being dishonest and stuffing the money away he his more stupid than people give him credit. Personally, I think he has fallen into the power trap that inevitably surrounds football. What a joke. Brooks cannot understand that he has simply replaced the management with another management. The difference being that he couldn’t organise a pissup in a brewery. If he being dishonest and stuffing the money away he his more stupid than people give him credit. Personally, I think he has fallen into the power trap that inevitably surrounds football.

]]> By: Will Brooks PR man (spin doctor) http://footballmedia.com/myfc-a-case-study-for-misleading-naive-customers/#comment-162 Will Brooks PR man (spin doctor) Tue, 05 Aug 2008 17:28:24 +0000 http://footballmedia.com/?p=29#comment-162 This is all simply not rue, people should just sign up, in under a year we have bought a team for the members, we do have Pick the Team, its just that not enough members want to do it anymore, its not our fault they have all left. Its down to the members, its their fault, all they do is moan and criticise. We have offered to let members do much of their own work on the project, but we can't just allow them unfettered access to the financial figures, they might see something they shouldn't. We have votes on all sorts of things, how to fund an extra player, how to put your hand further in your pocket. Some members are still mug enough, I mean supportive enough to do it.... You will be hearing from our solicitors young man! This is all simply not rue, people should just sign up, in under a year we have bought a team for the members, we do have Pick the Team, its just that not enough members want to do it anymore, its not our fault they have all left. Its down to the members, its their fault, all they do is moan and criticise. We have offered to let members do much of their own work on the project, but we can’t just allow them unfettered access to the financial figures, they might see something they shouldn’t. We have votes on all sorts of things, how to fund an extra player, how to put your hand further in your pocket. Some members are still mug enough, I mean supportive enough to do it…. You will be hearing from our solicitors young man!

]]> By: weenie http://footballmedia.com/myfc-a-case-study-for-misleading-naive-customers/#comment-158 weenie Thu, 24 Jul 2008 16:17:11 +0000 http://footballmedia.com/?p=29#comment-158 What many people don't seem to realise is that Radio 1's Chris Moyles encouraged many (between 10-12,000) Leeds United fans to sign up, thinking they could buy the club via MyFC. How many of these would have remained interested when they found out that the club purchased was Ebbsfleet? I was sceptical of the 'Own The Club, Pick The Team' tagline and because of this, am not unhappy that I neither own the club nor do I pick the team. Helping a non-league club grown, become profitable and become successful is why I signed up. Onwards and upwards for the Fleet! :-) What many people don’t seem to realise is that Radio 1’s Chris Moyles encouraged many (between 10-12,000) Leeds United fans to sign up, thinking they could buy the club via MyFC. How many of these would have remained interested when they found out that the club purchased was Ebbsfleet? I was sceptical of the ‘Own The Club, Pick The Team’ tagline and because of this, am not unhappy that I neither own the club nor do I pick the team. Helping a non-league club grown, become profitable and become successful is why I signed up. Onwards and upwards for the Fleet! :-)

]]> By: Matt1905 http://footballmedia.com/myfc-a-case-study-for-misleading-naive-customers/#comment-153 Matt1905 Thu, 10 Jul 2008 21:54:52 +0000 http://footballmedia.com/?p=29#comment-153 If their intentions were good and honerable from the start, you would have thought they would have changed the advertising to match the amended product given to you at the point of sale. Unfortunately I can no longer believe this to be the case. PTT (Pick the team) is a sham, an absolute sham. Members have been fighting tooth and nail to get a glimpse of what they were promised last year when they forked out £35 and what is being delivered is a completely watered down system which ultimately keeps total control with the manager (oops, I mean head coach - yeah right). They require 15,000 members to renew, they talk about MYFC as if it's only just began, yet somewhere along the way, (and in such a short space of time) they have already managed to lose 25,000 members already as the average now using their `power' to vote, is around 4-5k. Despite this, alarm bells aren't ringing and they merely dismiss all members complaints out of hand. The head of the venture (Will Brooks) even claimed that members only complained because they enjoyed it, insinuating that they had no lives and lived to merely complain through the MYFC forums. Nothing to do with the fact that you're advertising is completely misleading and as yet, we have got NOTHING for our £35 then, eh Will. If their intentions were good and honerable from the start, you would have thought they would have changed the advertising to match the amended product given to you at the point of sale. Unfortunately I can no longer believe this to be the case.

PTT (Pick the team) is a sham, an absolute sham. Members have been fighting tooth and nail to get a glimpse of what they were promised last year when they forked out £35 and what is being delivered is a completely watered down system which ultimately keeps total control with the manager (oops, I mean head coach - yeah right).

They require 15,000 members to renew, they talk about MYFC as if it’s only just began, yet somewhere along the way, (and in such a short space of time) they have already managed to lose 25,000 members already as the average now using their `power’ to vote, is around 4-5k. Despite this, alarm bells aren’t ringing and they merely dismiss all members complaints out of hand.

The head of the venture (Will Brooks) even claimed that members only complained because they enjoyed it, insinuating that they had no lives and lived to merely complain through the MYFC forums.

Nothing to do with the fact that you’re advertising is completely misleading and as yet, we have got NOTHING for our £35 then, eh Will.

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