How To Watch Live Football Online for Free
Following your favourite football team live can become quite a challenge if you’re not living in the same country. Watching football online is one option, but more than highlights and clips there is also the option to watch football online live, and in many cases, watch live football online for free.
This season’s FA Cup provides the perfect example. ITV.com and ITV Local have made highlights of the early rounds of the 08-09 FA Cup for free making hundreds of matches involving non-League clubs available to large Internet audience. Since the competition has begun, over 300,000 videos have been viewed and this number is expected to be dwarfed by future demand once more popular teams get involved in the later stages of the Cup.
The new site at itv.com/football simulcasts all matches broadcast on ITV1 and provides exclusive highlight packages of all the action making it the home of football video online.
In addition, ITV.com features Premier and Football League highlights plus footage from the Italian, German and French League games as well as exclusive blogs, stats, games and forums.
Head of Content at ITV.com, Marc Webber (we interviewed him at the start of the season) on ITV’s online football initiative:
“We’re delighted with the new figures that show there is massive interest in grassroots football. By making available the early round FA Cup games and allowing clubs to upload video from matches all over the country we have firmly established our websites as must-visit destinations for football fans.”
Let’s hope that other broadcasters follow ITV’s lead in making more and more football matches available online, live or in highlights, and if not for free, than for an affordable price that allows us instant and reliable access to our favourite football teams.
