Football bloggers are (usually) intimately familiar with Google - their first blog was probably on Blogger, their first ad network was probably AdSense and their first concern in getting traffic was to get links to their site so that they can get traffic from Google’s search engine. You probably use Analytics, iGoogle and Google Reader as well, while some of the more entrepreneurial bloggers have used Adwords at one time or the other.
So how else can Google help you? By sending you more traffic (and quality traffic at that) from Google News.
I’ve done a whole writeup on how you can get your blog / website listed in Google News - have a read and hopefully it will help you get more readers.
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