The Three Types Of Football Bettors
For football publishers, the big money is to made in four areas – football betting, live online football, football tickets and football gear.
We’ve talked about different monetization strategies in general but with dwindling advertising budgets and companies focusing more and more on performance-based advertising, these four are the way to go if you want to make serious money from your football site.
This is part one of a four part series where we cover each of these topics in more detail and show you how to target your audience to get them to spend money with you. For this article I asked Russell Wall, Soccerlens’ resident betting expert, to tell us more about the different type of football fans that are attracted to betting and how to target each group individually.
You can divide the football betting audience into three types – the newbie, the semi-regular and the veteran.
The Newbie
His reason for gambling is due to a couple of factors, most importantly he has money he’s willing to spend on gambling. The new bettor will most definitely look for the free betting offers (promo codes, etc) to get him going. That’s why this group is a bit easier to hit. They’ll literally go where the best promotions are and bet there. Once they lose their money (and they will), they’ll look for the next best promotion to get them going again.
Free money is king to this bettor, and that’s why you’ll see the most popular betting promotions focusing on this segment – easy come, easy go, lather, rinse and repeat.
What makes them so great
So long as we have good promotions they’ll flock like bees to honey. It’s just a matter of giving this group new promotions on a monthly or every two month basis to keep them opening new accounts. They have little to no knowledge of money management, so I’d say it’ll take them about a week or so to lose it all and add more money to their account.
What makes them not-so-great
They’re usually skint and don’t bring in much when opening an account. Other than that this is probably the easiest group to hit.
Anyone who helps new bettors to learn how to make money is also likely to get them to start putting more money into their betting account.
The Semi-regular
This is usually someone who’s bet before, won big and is now looking to make another run. That initial run is the equivalent to getting your first high and then trying to recreate it again. I’ll tell you that only the best will ever be able to do that. They tend to place bigger bets and have a semi-good knowledge of money management.
However, once they get on a losing streak they’ll tend to chase their tail and make some bad bets that end up draining their account. These bettors still look for promotions but, at the same time, also look for good lines. They’re now spending more money and want to have a low vig if they make a large punt.
What makes them so great
They put more in their account and that ends up looking good for the affiliate if they’re opening up a new account. To attract and keep them you’ll need to find a bookmaker that offers good promotions and is fairly reputable – they’ve been around the block a bit and are more choosy when it comes to selecting offers.
What makes them no-so-great
Not much. These are the bettors that we should really target if we want to get this formula right. They spend more and have a tendency to follow good lines and decent promotions. The only problem is that if they find a good book to bet at, chances are then pretty poor that they’ll switch and open an account somewhere else.
The Veteran
Toughest group to get as they usually always have a book in place. They look for the best lines and nothing else. I am in this category and can tell you that once you learn money management and patience, it can be near impossible to get rid of these guys! I can tell you that I wouldn’t be arsed if someone asked me to move books unless they offered me amazing lines couldn’t get anywhere else.
It doesn’t make sense to bet large if a book has inflated lines that don’t go in your favour.
What makes them so great
If you can land one based on quality lines, there’s a good chance he’ll open a very big account.
What makes them no-so-great
Promotions mean absolutely nothing, and in this game that’s what bookmakers use to lure bettors in. You’ll need a strong brand and a solid reputation, along with some great promotions, to reel one of the veterans in.
I hope this helps you do better in your efforts to make money from football betting. If you have any questions let us know in the comments, and remember to subscribe to our rss feed so that you can keep up to date with the latest advice from Football Media.
Written by Russell Wall, introduction by Ahmed Bilal.
