F.C. Barcelona – changing the world through football
As a football club F.C. Barcelona holds itself to higher standards than most clubs, both on the pitch and off it.
On the pitch, the Spanish champions have won their second consecutive league title, and have an incredible six pieces of silverware from the last two seasons alone. To say that they are the best side in Europe today would be an understatement.
And off the pitch, they are committed to, and quite successful in, making reality of Barça’s strapline, ‘més que un club’ (more than a club).
MeetTheBoss.TV has secured an interview with Lander Unzueta, Chief Marketing Officer, F.C. Barcelona, where the man charged with making reality of Barcelona’s ideology off the field speaks at length about how ‘the Barça way’ is changing the world for the better.
Lander believes the sports industry has evolved “too much” over the last ten years, and that it is indigestion, not starvation, that poses the biggest threat. Too many opportunities, too many sponsors, and players’ wages going through the roof. For F.C. Barcelona, it’s has been a case of adapting to the changes while maintaining their identity with a strong and clear direction.
“Stadium development has been key. A stadium is no longer a place where teams play, or athletes run, they are venues to hold big concerts and social, cultural activities,” says Lander. “This has been a big revenue growth for us. F.C. Barcelona is more than just a football club. It’s a theme park, we have an arena, several pitches and a stadium; we even have an ice hockey rink.”
“We are at the top, without using our jersey sponsor and without putting a sponsor’s name in writing on our stadium,” says Lander. Which means there’s plenty more money to come…
To see this interview in full, visit www.meettheboss.tv. Registration is fast and free.
Barcelona are one of the worlds top clubs, a great advert for modern football, it will be interesting next season when Mourinho goes to Madrid as they should make the competition closer, we look forward to a great season
I agree with what you have said, but let us not forget the way Barcelona have handled the Fabregas transfer situation. I am not an Arsenal fan but I have friends who are and the way Barca continue to disrespect Arsenal and blatantly discuss Fabgregas moving there is disgraceful. I understand also that some may say that it is just the players who are doing/saying those things but firstly, let me remind you of Joan Laporta who seemed hellbent on bringing the subject up several times after Arsenal FC had made it clear that no discussions will take place. Secondly, it should be the clubs place to monitor what the players are saying and if they were serious about respecting Arsenal FC’s wishes then they should have the players who represent the club behave in such a manner.
Good little piece but maybe some people miss some elements of their character.