10/6/10
Football blogs and bloggers are still an afterthought to PR agencies. There are exceptions (the folks at M&C Saatchi are generally clued in) but by and large, they don’t understand how bloggers tick and they don’t understand how to use blogs to deliver the type of ROI that looks good for their bosses.
At the end [...]
Posted by: Ahmed Bilal Posted under: Football Business, Promotion, Social Media Comments: 1
26/5/10
On Monday Google AdSense disclosed the revenue share offered to publishers through two of their products, AdSense for content and AdSense for search.
There are many differences in what Google AdSense and Football Media each provide for web publishers, and I strongly maintain that football blogs (or other sites for that matter) shouldn’t use AdSense as [...]
Posted by: Ahmed Bilal Posted under: Football Business Comments: 1
20/5/10
As a football club F.C. Barcelona holds itself to higher standards than most clubs, both on the pitch and off it.
On the pitch, the Spanish champions have won their second consecutive league title, and have an incredible six pieces of silverware from the last two seasons alone. To say that they are the best [...]
Posted by: Ahmed Bilal Posted under: Football Business Comments: 1
17/5/10
The Simplest Game is a community of football websites founded in December 2009 by some of the best football bloggers based in North America. Their mission? To promote and support the best independent football writing on the sport.
(more…)
Posted by: Ahmed Bilal Posted under: Football Business Comments: 0
28/1/10
Having looked at different publisher models in football blogging over the last 4 years, I see two big trends for the near future (a lot of this has happened and is happening right):
1. Democratisation of access
People will access content in a myriad of ways. Mobile, RSS, Website, YouTube, Audio are just the surface. You’ll see [...]
Posted by: Ahmed Bilal Posted under: Football Blogging, Football Business Comments: 0
25/1/10
The North American Soccer League (NASL) has announced the hiring of renowned journalist and blogger Kartik Krishnaiyer as the Director of Communications and Public Relations.
He is best known as the host of the podcasts of EPL Talk and Major League Soccer Talk, although he’s done quite a bit more in the world of football [...]
Posted by: Ahmed Bilal Posted under: Football Business Comments: 0
30/11/09
As an Omnisport.tv affiliate, we received a notice via email today stating that “as of Dec 1st 2009, Omnisport.tv will be ceasing all affiliate marketing activity due to the imminent closure of www.omnisport.tv.”
This isn’t as big (or far-reaching) as Setanta going bust but it’s worth remembering that just two months ago Perform Group, Omnisport.tv’s parent [...]
Posted by: Ahmed Bilal Posted under: Football Business Comments: 3
18/10/09
Written by Chris Nee, the editor of twofootedtackle Blog Network and a social media planner at Porter Novelli.
Many of you will have come across PR people in your football writing careers and may have developed positive or negative perceptions of the industry and its people based on those experiences. Here at Football Media we’d like [...]
Posted by: Guest Authors Posted under: Football Business, Promotion Comments: 2
28/9/09
England play Ukraine in a World Cup Qualifier (they’re not going to stop just because England have qualified, you know) on October 10 (10/10).
The reason this is news for other than footballing reasons is because the match will not be shown live on TV – instead, it will be shown online as an exclusive [...]
Posted by: Ahmed Bilal Posted under: Football Business Comments: 6
28/9/09
by Adrian Clarke
I’d always imagined FIFA’s Zurich headquarters to be vast and ever-so-slightly space-age in its design and it didn’t disappoint me on either count when my taxi pulled up with little over 15 minutes to spare before Coca-Cola’s official launch of their sponsorship of the 2010 World Cup.
Tucked away high in the hills [...]
Posted by: Guest Authors Posted under: Football Business Comments: 1
