Football PR 101: How To Pitch To Bloggers
10/6/10
Football blogs and bloggers are still an afterthought to PR agencies. There are exceptions (the folks at M&C Saatchi are generally clued in) but by and large, they don’t understand how bloggers tick and they don’t understand how to use blogs to deliver the type of ROI that looks good for their bosses.
At the end [...]
